What is Visual Identity?
Simply put, it showcases your business values, setting your flavour or tone as a company, and importantly, will spark the marketing approach you take.
It’s crucial to maintain consistency in your branding across all the marketing and business matter you utilise because that’s how people will recognise you!
Your visual identity consists of logos, colours, imagery and typography, otherwise known as artwork, on business cards, stationery, books, signs, banners, flyers, brochures and so on. It communicates who you are, what you do and why your customers should use your services.
Ideally all your artwork should come from the same style guide. This will ensure your marketing is as on track and on brand as possible.