« | 19th February 2020

Visual Identity

What is Visual Identity?

Simply put, it showcases your business values, setting your flavour or tone as a company, and importantly, will spark the marketing approach you take.

It’s crucial to maintain consistency in your branding across all the marketing and business matter you utilise because that’s how people will recognise you!

Your visual identity consists of logos, colours, imagery and typography, otherwise known as artwork, on business cards, stationery, books, signs, banners, flyers, brochures and so on. It communicates who you are, what you do and why your customers should use your services.

Ideally all your artwork should come from the same style guide. This will ensure your marketing is as on track and on brand as possible.


Coordinated Printing, Sydney

Ready for a visual update? Get in touch

Gowans & Son Pty Ltd
Unit 1, 52 Alfred Road
Chipping Norton NSW Australia 2170
Telephone: (02) 9755 3545
Email: sales@gowansprint.com
Hours: 7:30am to 4:00pm, Monday to Friday.
Closed weekends and public holidays.